Orangetheory Gainesville

I directed and edited this 30-second spot for Orangetheory in Gainesville, Florida, which features local Orangetheory brand ambassadors. The task: create a short, visually stimulating ad that emphasizes the group-oriented style of exercise taught at Orangetheory in a way that resonates with consumers age 18-24.

When the client told our team they wanted to do a testimonial video with one of their members who had seen huge advances after working out at Orangetheory, we knew we had to go above and beyond. We chose to film in the actual workout space to eliminate the sometimes-intimidating mental image gyms create, and paired it with simple yet relevant B-roll footage of our some of the exercises one might do during an Orangetheory workout.


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